Before

After

I was walking through Somerset Mall, looking for a new dress, which was a failed mission by the way. All of a sudden I looked up and saw this new store with big open and simplistic windows with a Jumbo-tron screen glowing at the corner of my eye. I look up and see that it is Hollister. I leaned into my boyfriend and said, “Oh my god, I can’t believe that’s Hollister.” I even saw two shirts in the window that were definitely something I would buy. I never considered going in, because of the high school and middle school stigma behind the brand and the prices always seem to be outrageous for the clothes you receive in return.

Two days later, I was going through my blog feed and came across one of Who What Wear‘s article that was featuring Hollister. I had slightly heard about Hollister rebranding, but when I looked at the prices that Who What Wear was listing as the prices for tops, skirts, and dresses, I did a double take. I decided to dig deeper and saw that in March the Wall Street Journal stated that Hollister was being refocused into a Fast Fashion Brand to keep up with H&M and Forever21. Check out their new on trend and lower priced favorites of mine.

Pleated Cutout Romper ($49.95)